Adrenaline PR is a boutique independent public relations firm founded in 2003 by acclaimed PR and music industry professional Maria Ferrero. Adrenaline PR utilizes decades’ worth of effective PR techniques to execute a project’s targeted focus, all the while enhancing the potency of a campaign by extending outside the realms of traditional promotions and applying beneficial marketing and branding methods to reach various new media territories. Although Adrenaline PR’s longstanding credibility is rooted in their successful representation of notable brands, festivals, artists, and beyond, the firm also specializes in securing noteworthy placements and creating a high-profile buzz for up-and-coming talent and brands.
The team at Adrenaline PR has represented wide range of projects – ranging from bands, fine artists, films and books, to labels, tours, festivals, award shows, conventions, photographers, and tattoo artists. Adrenaline PR has represented notable artists such as, but not limited to: American Idol winner Lee DeWyze, All That Remains, Anthrax, As I Lay Dying, Atreyu, Dethklok/Brendon Small’s Galaktikon, DevilDriver, Drowning Pool, Down, Europe, Every Time I Die, Five Finger Death Punch, GWAR, Hank3, Harley Flanagan, Hatebreed, John 5, KMFDM, Lamb of God, Mac Sabbath, Machine Head, Motorhead, Mudvayne, Norma Jean, Otep, Pentakill, Peter Murphy, Sevendust, Suicidal Tendencies, Superjoint Ritual, Tech N9ne, Testament, The Aristocrats, Twiztid, Uli Jon Roth and more. Adrenaline PR has had the pleasure of supporting press campaigns for Good Fight Music, InsideOut Music, Metal Blade Records, Minus Head Records, Napalm Records, Nuclear Blast Records, Prosthetic Records, Razor & Tie, and others. Adrenaline PR has promoted films, soundtracks and compilations including As The Palaces Burn (Lamb of God documentary), Hesher, REPO! The Genetic Opera, Super Duper Alice Cooper, the Ronnie James Dio: This Is Your Life tribute compilation (2014 Best Metal Performance Grammy winner for Tenacious D’s “The Last In Line”), Dimebag Darrell’s Dimevision, and The Punisher (soundtrack), and books such as Louder Than Hell; The Oral History Of Heavy Metal and The Merciless Book of Metal Lists. Artists represented include Paul Booth – The King of Rock and Roll Tattoo, Vincent Castiglia (tattoo artist and surrealist) and Derek Hess. Adrenaline PR is recognized for publicizing various events such as the “Astronomicon” Pop Culture Convention, the Journeys Alternative Press Music Awards and the Alternative Press Magazine 20th Anniversary (My Chemical Romance, The Used and Say Anything), MTV2 Headbanger’s Ball Tours I and II, REPO! The Genetic Opera Film and Road Tour, Rockstar Energy Drink Mayhem Festival, Ronnie James Dio: Stand Up and Shout Cancer Fund charity events, Scott Ian’s “Speaking Words” tour, Sounds of the Underground, various Live Nation NYC club events, and many more. Adrenaline PR has also booked guest judges for BRAVO’s Top Chef and assisted with Grammy Award/The Recording Academy events.