ORIANTHI : platinum selling artist and world-class guitarist signs to Frontiers for new album out in late 2020

6th August 2020 0 By John Deaux

The platinum-selling recording artist and world-class guitarist Orianthi has signed an exclusive record deal with leading independent rock label Frontiers Music Srl, who will handle the global release of her upcoming new studio album. This will be Orianthi’s first new studio album in seven years and her first new music at all as a solo artist in almost as long. The album is due to be released in the autumn of 2020, preceded by a single in the late summer.

Says Orianthi: “I am thrilled about this new chapter with Frontiers. Their passion and enthusiasm for music is such a great reminder of why I love creating music. I couldn’t be more excited to release my upcoming album with them.”

Frontiers President Serafino Perugino adds: “We are absolutely honoured to have Orianthi on the label. Ever since we first heard talk that she was working on new music, we knew we had to be involved. She is at the forefront of meaningful talent in the current rock scene and we look forward to unleashing her new music to her fans and the rest of the world.”

Orianthi’s first major solo artist success as a singer-songwriter and guitarist was with the Geffen Records release of ‘According To You’, which is now RIAA-Certified Platinum® and has over 17 million streams on Spotify. The ability of her music to transcend time and remain relevant is clear given its recent resurgence on TikTok, where there are over 83 million views on the ‘According to You’ hashtag making it a viral trend that is introducing Gen Z to Orianthi for the first time in a big way.

Of course, long term fans are also familiar with seeing Orianthi playing her guitar in arenas with rock royalty and global superstars such as Michael Jackson, Alice Cooper, Carlos Santana and Carrie Underwood. The combination of her lifelong pursuit of artistic excellence and credibility and newly arrived online popularity is a fascinating juxtaposition at this point in the career of this shining star.

In addition to her forthcoming new album on Frontiers, Orianthi also has a signature acoustic guitar being released in partnership with Gibson Guitars with first-of-its-kind engineering that will be revealed later this year.

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