BULLET FOR MY VALENTINE AND TRIVIUM TEAM UP WITH SALT BREWERY FOR LIMITED EDITION BEERS

SALT Brewery is thrilled to unveil a groundbreaking collaboration with legendary bands BULLET FOR MY VALENTINE and TRIVIUM. Together, they’re celebrating the 20th anniversaries of their iconic debut albums—The Poison and Ascendancy—with three limited-edition beers launching this December and January. This electrifying partnership coincides with the bands’ highly anticipated Poisoned Ascendancy World Tour kicking off in January 2025.

Three Bold Brews Inspired by Metal Masterpieces:
Each beer is a tribute to the groundbreaking energy and artistry of these seminal albums, crafted to resonate with the raw power of Bullet For My Valentine and Trivium’s music.

‘The Poison’ – 6.66% IPA
A fierce homage to The Poison. This bold, hop-forward IPA delivers a devilishly delicious 6.66% ABV, with explosive tropical fruit notes and a dry, crisp finish.

‘Ascendancy’ – 4% Rice Lager
Inspired by Ascendancy, this smooth, refreshing rice lager balances subtle bitterness with a clean, invigorating finish—perfect for any occasion.
‘Poisoned Ascendancy’ – 4.5% Hazy Pale
The ultimate tribute to the joint tour, this hazy pale ale combines a crisp, citrusy edge with a complex malt backbone and assertive hop profile. It’s a beer as dynamic and electrifying as the bands themselves.

Fans will have the chance to savour these exclusive beers in can format, sold through SALT’s online store, and on draught at select UK venues during the tour.

“Hey everybody. We’re incredibly excited to announce that we’ve teamed up with craft beer legends
SALT to make our very own unique and delicious hazy IPA!,” says Matt Tuck, singer and founding
member of Bullet For My Valentine. “In celebration of our debut album The Poison hitting 20 years
old and our upcoming Poisoned Ascendency world tour with our friends in Trivium you can now
celebrate by raising a glass or two with us in celebration of this moment. The Poison IPA comes in at
6.66% abv and is a big bold juicy flavour bomb of a beverage that will not disappoint. We hope you
love it as much as we do. Cheers!”

“Trivium are a band who loves to explore the world through food and drink – especially through beer,” says Matthew Kiichi Heafy, singer and founding member of Trivium. “With our collective years of beer fandom, we wanted to work with a brewer who shared the equal passion as us in crafting something just to our specific taste. We can’t wait to unleash this beer on all of you. Cheers!”

A Collaboration for the Ages:
“We’re massive fans of Bullet For My Valentine and Trivium here at SALT, so this project is a dream come true,” says Rich Nelson, Head of Sales at SALT Brewery. “Their music shaped an entire era of metal, and we’re honoured to celebrate their legacy with these unique brews. Each beer has been meticulously crafted to capture the spirit of their sound, and we’re thrilled for fans to experience the synergy of metal and craft beer.”

Key Dates and Availability:
– Poison IPA – 6th December, 2024
– Ascendancy Rice Lager – 13th December, 2024
– Poisoned Ascendancy Hazy Pale – January 2025
– Tour Start Date: January 2025

How to Get It: 
Available exclusively at www.saltbeerfactory.co.uk starting 6th December. Additionally, fans attending the Poisoned Ascendancy World Tour will find these beers on draught at select UK venues. Details will be shared on SALT’s and the bands’ official social channels on show days.

The Poisoned Ascendency Tour Dates:

26.01.25 – Utilita Arena, Cardiff SOLD OUT
27.01.25 – Utilita Arena, Cardiff
28.01.25 – OVO Hydro, Glasgow
30.01.25 – Co-op Live, Manchester
31.01.25 – Utilita Arena, Birmingham
01.02.25 – The O2, London

Due to a production release, a number of standing tickets and VIP packages are now available again for purchase. Tickets available here.

To celebrate the album’s two decades, The Poison has been remastered for vinyl and has been released on a set of limited and exclusive products. A bespoke and super deluxe boxset hosts the complete collector’s edition of the album. Housed in a tailored lift-off lid boxset, 4LP vinyl discs present the original deluxe album track listing, the Hand of Blood EP, all bonus material, and for the first time on vinyl the band’s 2006 Live at Brixton performance. Alongside the music, the boxset contains new artwork, with an extensive and premium coffee table style book, a four-piece print set, a fold out poster, an enamel pin badge, a bandana, and a replica AAA laminate pass. A deluxe double CD also hosts the entire extended music collection and comes with artwork booklet, housed in a premium hardbound book. The core album tracks also come on a transparent red LP and a Zoetrope version which displays the new album artwork animations when played on a turntable.

“I honestly can’t believe it’s been 20 years since the release of The Poison, and what an incredible 20 years it’s been,” says BFMV frontman Matt Tuck. “I feel so proud of what we’ve achieved as a band in the last two decades and it all started with that debut album. The Poison is such an important part of our lives musically and personally and we know the massive impact it had on the metal world on a global level.”