Dark alternative innovators GGGOLDDD share video for “Spring”

Dark alternative innovators GGGOLDDD share video for “Spring”

1st April 2022 0 By John Deaux

Dark alternative act GGGOLDDD have revealed a poignant new video for “Spring” from their album, This Shame Should Not Be Mine, which is out today. Despite the name and the flowers that surround vocalist Milena Eva in the video, “Spring” is one of the darkest tracks on the album.

Milena Eva comments: ”This song describes the moment I realized what happened to me after I was raped. I was confused. I froze. I don’t remember if it took hours or days or months. I felt empty and alone. And outside winter was turning into spring, like nothing had happened.”

The band’s most ambitious and masterful work to date, This Shame Should Not Be Mine was conceived in the silence of 2020’s pandemic lockdown, partly as a way for GGGOLDDD lead singer Milena Eva to confront parts of her past and partly in response to the Roadburn Festival’s invitation to propose a commissioned piece for its 2021 online edition.

This Shame Should Not Be Mine is out on today via Artoffact Records and can be ordered at this location.

More About This Shame Should Not Be Mine

In the silence of 2020’s lockdown, Milena Eva was confronted with parts of her past that had been long buried. Bubbling up to the surface, repressed memories and traumatic events pushed their way into her daily life until they could no longer be ignored. With no choice but to confront her past, she accepted its presence in the present, an unwelcome houseguest during already uncomfortable times.

Around the same time, Roadburn Festival approached GGGOLDDD to propose a commissioned performance for the 2021 online edition of the festival – and the opportunity granted Milena a creative outlet to process her emotions. Shortly before their Roadburn performance, Milena revealed that she had been raped aged 19; it is the memories of this time and its lasting impact on her that informed This Shame Should Not Be Mine.

Following the Roadburn show—which was the most viewed and talked about set of the festival and was likened by viewers to acts like Portishead, Massive Attack and Björk—GGGOLDDD had a desire to commit the work to record as soon as possible. They returned to Jaime Gomez Arrelano’s Orgone Studio (Ghost, Grave Pleasures, Paradise Lost) in the UK where they also recorded 2019’s Why Aren’t You Laughing? Granting themselves more time to record than with previous sessions, they worked at a pace that allowed room to breathe and process as they went. The remote location of the studio returned Milena to the silence of her previous emotional confrontations; only this time she embraced the quiet, the distance from real life and the capaciousness of the setting. Mastering was undertaken by Cicely Balston, ensuring that the story and all musical ideas transpired with maximum impact. This setup alongside the recording environment allowed GGGOLDDD to craft the album as they had envisioned it: a dark and contemporary pop album that exists in its own sonic universe.

Visually, the album is complemented by stunning artwork courtesy of Milan-based photographer Szilveszter Makó. The images depicting Milena as a pre-Raphaelite beauty encased in armour display a metaphor for the emotional armour she has worn for years.

With This Shame Should Not Be Mine, GGGOLDDD has delivered the most bold and ambitious work of their career to date. Capturing the essence of both extreme vulnerability and the strength gained from the process of reclaiming ownership of one’s past, these ten tracks are an intimate anthology of transformative power.

This Shame Should Not Be Mine is due for release on April 1st, 2022, via Toronto-based Artoffact Records as deluxe double-vinyl and double-CD editions, which include a recording of the band’s 2021 Roadburn Festival performance as bonus material. The album also comes as a standalone single-LP edition, as well as digital configurations on streaming and download stores.

This Shame Should Not Be Mine is out now via Artoffact Records on:

Limited Edition Double LP with Live At Roadburn Redux

Limited Edition Double CD with Live At Roadburn Redux

Limited Edition Single LP

Standard Single LP

Copies can be pre-ordered at – https://gggolddd.com

Track Listing:

I Wish I Was a Wild Thing with a Simple Heart

Strawberry Supper

Like Magic

Spring

Invisible

I Won’t Let You Down

Notes on How to Trust

This Shame Should Not be Mine

On You

Beat by Beat

About GGGOLDDD (f/k/a GOLD):

GGGOLDDD have released four previous studio albums to widespread critical acclaim, and have caught the eye of international media with their dark, hypnotic take on pop music. With their roots in rock music, the band embrace experimentalism and are unrestrained by genre boundaries within their work. GGGOLDDD have toured with bands as diverse as Converge and New Model Army, and performed at internationally renowned festivals such as Hellfest and Roadburn – the latter inviting Thomas and Milena to be their 2022 curators.

GGGOLDDD is:

Danielle Warners – Bass guitar

Igor Wouters – Drums

Jaka Bolič – Guitars

Milena Eva – Vocals, electronics

Thomas sciarone – Guitars, electronics

Vincent Shore – Guitars

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