G.I. JOE’s COLD SLITHER – unleash their new single ‘Cold Slither’ in a groundbreaking partnership between Hasbro and Reigning Phoenix Music
18th March 2025In an explosive return to the music scene, the iconic yet notorious band COLD SLITHER have released their first single ‘Cold Slither,’ off their much-anticipated album. This project marks a groundbreaking fusion of real-world music and fictional narrative, bringing to life the villainous charm of the Cobra organization from the classic 1980s “G.I. JOE” series.
In a dynamic collaboration, Hasbro and Reigning Phoenix Music have teamed up to release ‘Cold Slither.’ This partnership breathes new life into COLD SLITHER, a band once crafted as part of a nefarious plot and now reborn with a sound that mixes nostalgia with cutting-edge rock prowess. Helmed by the mysterious Zartan and his band of Dreadnoks – Torch, Ripper, and Buzzer – the single reintroduces their heavy metal ferocity combined with a sinister, anarchist energy that upends the conventional music scene.
“Bringing COLD SLITHER to life through our partnership with RPM has been an absolute dream come true! As a child watching this fictional band on my TV screen, I never imagined I’d one day help transform them from animated rock stars into a tangible, sonic reality. From the meticulously crafted figures you can hold in your hand to the face-melting album we’ve created, “G.I. JOE” fans worldwide are about to experience something truly revolutionary this summer. This project bridges nostalgia with innovation in ways that will leave the community speechless – prepare for a musical assault that would make Cobra Commander proud!” shares Ben “BMac” MacCrae – Associate Brand Manager, Global Brand Development & Marketing at Hasbro.
Reigning Phoenix Music General Manager and Co-Founder Gerardo Martinez comments: “It is a dream come true to be able to work on this amazing collaboration with my favourite, and one that happens to be one of the most iconic brands in the world: “G.I. JOE”! It is also a pleasure to work on this amazing project alongside some of my friends from Hasbro and be able to bring COLD SLITHER into reality in the most heavy metal way! Many of us have waited 40 years for this to happen but the wait is finally over. And a special thanks to Michael Charles Hill for writing the original COLD SLITHER episode back in 1985.”
“It’s programs like these that make Hasbro’s goal of creating “Magic Moments” truly come to life! What started out as a cult-classic episode from the 1985 series “G.I. JOE: A Real American Hero” has culminated into a fan program for the ages – inclusive of toys, comics, and of course, music. It could not have been made possible without amazing licensees like Reigning Phoenix Music who put their passion, expertise, and fandom into everything they create. We’re extremely excited for everyone to rock out to this single and we plan to reveal even more as we move closer to San Diego Comic-Con. So, as the single echos, we hope… ‘you’ll be joining us soon!’” says Alyse D’Antuono – Hasbro’s VP of Global Franchise Strategy & Management for Action Brands.
‘Cold Slither’ features bone-crushing riffs and an anthemic chorus, perfectly capturing the rebellious spirit of the 80s and leading the charge in COLD SLITHER’s resurgence. The infamous track, which initially captivated audiences as part of Cobra’s mind-control plot, is now reimagined with a compelling melody and legendary backstory, showcased in a newly released lyric video, animated by the legendary Costin Chioreanu.
About COLD SLITHER
COLD SLITHER burst onto the scene with their now classic single, ‘Cold Slither,’ setting the stage for an even darker campaign with their upcoming album, “Cold Slither.” Helmed by the enigmatic Zartan and supported by his ruthless Dreadnoks – Torch, Ripper, and Buzzer – this band blends heavy metal ferocity with a sinister, anarchistic energy that upends the conventional music scene. Their signature sound unleashes a torrent of guttural guitars, boisterous bass, venomous vocals, and thunderous percussion, casting shadows across the musical landscape.
Each concert is a spectacle of chaos and brute force, with COLD SLITHER captivating hearts and demolishing instruments worldwide. Their music transcends generational divides, championing a dark new world order with each pulse-pounding beat. This band doesn’t just chase gold and platinum records; they aim to capture the minds and souls of their audience.
Conceived by Cobra Commander, Zartan and his Dreadnoks were transformed into COLD SLITHER, a heavy metal behemoth designed to captivate and influence America’s youth. With their cunning lyrics and compelling stage presence, they harness their music as a powerful tool for mass destruction and control.
Anticipation for their forthcoming album “Cold Slither” is building, with fans eager for a new chapter of anthems that promise not just to challenge but to change the industry. Prepare for an auditory onslaught that will resonate long after the lights fade. With COLD SLITHER, the revolution is not just televised – it’s an all-encompassing, reverberating force. Brace yourself to join their ranks and be changed. Their music doesn’t merely entertain; it indoctrinates.
More on COLD SLITHER:
coldslitherofficial.com | Facebook | Instagram | X | TikTok | Spotify | Apple Music | RPM
About Hasbro
Hasbro is a leading games, IP and toy company whose mission is to create joy and community through the magic of play. With over 164 years of expertise, Hasbro delivers groundbreaking play experiences and reaches over 500 million kids, families and fans around the world, through physical and digital games, video games, toys, licensed consumer products, location-based entertainment, film, TV and more.
Through its franchise-first approach, Hasbro unlocks value from both new and legacy IP, including “MAGIC: THE GATHERING,” “DUNGEONS & DRAGONS,” “MONOPOLY,” “HASBRO GAMES,” “NERF,” “TRANSFORMERS,” “PLAY-DOH” and “PEPPA PIG,” as well as premier partner brands. Powered by its portfolio of thousands of iconic marks and a diversified network of partners and subsidiary studios, Hasbro brings fans together wherever they are, from tabletop to screen.
For more than a decade, Hasbro has been consistently recognised for its corporate citizenship, including being named one of the “100 Best Corporate Citizens” by 3BL Media, a “2025 JUST Capital Industry Leader,” one of the “50 Most Community-Minded Companies” in the U.S. by the Civic 50, and a “Brand That Matters” by Fast Company. For more information, visit https://corporate.hasbro.com or @Hasbro on LinkedIn.
