Celebrate Def Leppard’s 45TH Anniversary With Their Two New Premium Gin Products!
13th June 2022Rock legends Def Leppard celebrate their massive impact on rock history with their 45th anniversary in 2022! To commemorate this brilliant occasion, the award-winning Swedish liquor producer – Brands For Fans – is releasing not one, but two premium gin products.
With this Def Leppard gin portfolio, Brands for Fans aims to embody one of rock ‘n’ roll’s most legendary and influential bands, adding to their legacy. These gins are named after two songs on Def Leppard’s iconic album Hysteria: “Animal” and “Rocket.” Both superior quality products, expertly created by globally recognised in-house master blender Daniel Henriksson, these gins will certainly deliver a rock ‘n’ roll lifestyle into the homes of both life-long fans and spirits connoisseurs!
Brands for Fans worked with Epic Rights, a licensing agency of Def Leppard, to develop these products.
Def Leppard ‘Animal’ is a classic London Dry Gin with a high intensity of flavours. The grain-based distillate is heavy with juniper, lemon, and botanicals. It is spicy, big, and bold and has all the classic gin characters you should expect in a London Dry Gin. This gin’s label design is inspired by the hit single “Animal” from the album Hysteria.
Def Leppard ‘Rocket’ is a premium distilled gin with a high intensity of flavors. Also, with this gin, the grain-based distillate is bold with juniper and herbaceous tones. Taking inspiration from the lavender labyrinths in Sheffield (Manor Lodge), and to get an even more developed experience of botanical character, additional flavors of lavender and lemon are macerated and blended with the distillate. There are no added sweeteners, ensuring the purest quality of liquid. The label design is based off the hit single “Rocket” from the album Hysteria.
These products launched Friday, June 10, 2022, in the UK, mainland Europe, Sweden, the Nordics, and the USA. They are available to order here: https://brandsforfans.com/
Make sure to get “Rocked” with these two Premium Gins! Tasting profile Def Leppard – ‘Animal’ London Dry Gin:
Color – water clear
Nose – intense aromas with clear character of juniper, herbs and citrus
Palate – spicy, big, lots of flavor with clear tones of juniper, lemon peel and herbal character Finish – complex, full bodied and long lasting. Elegant, well balanced and dry finish
Tasting profile Def Leppard – ‘Rocket’ Premium Distilled Gin:
Color – water clear
Nose – spicy, clear tones of juniper and lavender. Bright floral, vegetative with balanced aromas of lemon
Palate – rich and clear character of juniper, lavender, herbs and citrus
Finish – full bodied, rich and long-lasting character of juniper with distinct taste of lavender that lingers for a long time
About Epic Rights
Epic Rights is global merchandise company representing a diverse roster of iconic music artists and brands such as AC/DC, KISS, Aerosmith, David Bowie, John Lennon, Def Leppard, Britney Spears, *NSYNC, and many more. Epic Rights offers a broad range of services, including Retail Licensing, E- commerce, Tour, VIP and Fan Clubs. Epic Rights is headquartered in Santa Monica, California. For more information, visit: www.epicrights.com.
About Brands For Fans
Brands For Fans is a Swedish company in a global market, a leader in marketing and sales of alcohol products produced by and together with artists. Through close collaboration with bands and artists such as Def Leppard, Ghost, HammerFall, In Flames, Jonas Åkerlund, Judas Priest, KISS, Motörhead, Rammstein, Scorpions and Slayer, attractive products are launched for the fans. Our way of creating successful business for both artists and beverage producers has given us the opportunity to reach both the rock audience and beverage connoisseurs by working creatively with our releases and credible communication. In business since: 2012. From January 2018 Brands For Fans is a part of UMIDA Group. Business idea: To, via lifestyle products, strengthen the connection between artists and their fans.
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