‘Hate To Love: Nickelback’ Global Theatrical Premiere In Cinemas Worldwide This March

‘Hate To Love: Nickelback’ Global Theatrical Premiere In Cinemas Worldwide This March

15th February 2024 0 By Jon Deaux

Trafalgar Releasing, Gimme Sugar Productions, and Submarine Entertainment announced plans today to bring Hate To Love: Nickelback, a feature-length documentary film about one of Canada’s most iconic and globally celebrated rock bands, to cinemas worldwide for two nights only on March 27 and March 30


Premiering last September at the Toronto International Film Festival (TIFF), “Hate To Love: Nickelback” tells the authentic story about the band from their humble beginnings in Hanna Alberta, to their explosive global success in 2001 and the highs and lows that followed. Directed by Leigh Brooks and produced by Ben Jones, the film celebrates the loyalty of Nickelback fans and delves into the years of online vitriol while exposing the personal impact it had on each of the band members. The film also unveils the rock group’s decision to return after a 5-year break with a new record and a hugely successful sold-out tour, finding themselves riding a sudden wave of online love that has introduced their music to an army of new fans and audiences worldwide.


Nickelback has been such an influence on our music culture throughout the years, said Kymberli Frueh, SVP of Programming and Content Acquisitions at Trafalgar Releasing. We are thrilled to bring the story of their journey to stardom and the importance of their passionate fans’ support through the decades to cinemas worldwide.


Tickets for the global theatrical release of “Hate To Love: Nickelback” go on sale beginning February 22 at 10AM ET / 3PM GMT at www.NickelbackFilm.com. The feature-length documentary will be distributed to over 1350 locations across 30 countries.


We are very excited to finally bring this film to theatres this Spring. It’s been a long road to get this project across the finish line and we must thank Ben Jones and Leigh Brooks for all of their hard work. We hope everyone enjoys our story, fans, friends or otherwise.” – Nickelback


“Hate To Love: Nickelback” offers fans and audiences 90 minutes of translucence – an unvarnished and emotionally revealing look into the career of one of the world’s biggest rock bands. Combining never-before-seen archival footage, concert footage, interviews and enthusiastic celebrity advocates like actor Ryan Reynolds and Smashing Pumpkins’ Billy Corgan, Nickelback’s Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair don’t shy away from the band’s topsy-turvy legacy as they share compelling and real-life stories alongside life-changing moments that have never before been divulged publicly.

“Hate To Love: Nickelback” is produced by Ben Jones for Gimme Sugar Productions and directed by Leigh Brooks (Sound of Scars).


We are both really excited to finally share this film with the fans around the world in such a huge and special theatrical event. We think their patience will be worth the wait. It’s been a huge personal journey for us both and we thank the band too for letting us dig a little deeper than they expected!” – Ben Jones and Leigh Brooks.


Previously, Nickelback announced the upcoming 2024 European dates for the Get Rollin’ Tour, in support of their most recent 10th studio album, Get Rollin’After a hugely successful 2023 North American run, the European tour, produced by Live Nation, will hit 12 cities across 8 countries kicking off on Thursday 16 May at Glasgow’s OVO Hydro in Scotland, with stops in Manchester, London, Birmingham, Amsterdam, Frankfurt, Cologne, Zurich, Bologna, Vienna, and Prague before closing the tour at Munich’s Olympiahalle in Germany on Saturday 8 June. Chart-topping UK indie-rock band Lottery Winners will join Nickelback on all dates. 



Thursday 16 May 2024 – Glasgow, UK – OVO Hydro

Monday 20 May 2024 – Manchester, UK – AO Arena

Tuesday 21 May 2024 – London, UK – The O2

Thursday 23 May 2024 – Birmingham, UK – Utilita Arena

Sunday 26 May 2024 – Amsterdam, Netherlands – Ziggo Dome

Tuesday 28 May 2024 – Frankfurt, Germany – Festhalle

Thursday 30 May 2024 – Cologne, Germany – Lanxess Arena

Saturday 01 June 2024 – Zurich, Switzerland – Hallenstadion

Sunday 02 June 2024 – Bologna, Italy – Unipol Arena

Tuesday 04 June 2024 – Vienna, Austria – Wiener Stadthalle

Thursday 06 June 2024 – Prague, Czech Republic – O2 Arena

Saturday 08 June 2024 – Munich, Germany – Olympiahalle


About Nickelback

2023 Canadian Music Hall of Fame recipients and Diamond-certified selling group Nickelback were named the “most successful rock band of the decade” by Billboard in 2009. Globally celebrated for their career-defining and award-winning hits “How You Remind Me,” “Photograph,” “Far Away,”, “Rockstar,” and more, the four-piece comprised of Chad Kroeger, Ryan Peake, Mike Kroeger, and Daniel Adair is one of the most commercially viable and important acts of the past two decades. Their success includes worldwide sales of more than 50-million units, solidifying their status as one of the top-selling acts of all time and the second best-selling foreign act in the U.S., in the 2000’s decade, behind only The Beatles. 


Amongst their many accolades, they’ve been named Billboard’s “Top Rock Group of the Decade” and received nine Grammy Award nominations, three American Music Awards, a World Music Award, a People’s Choice Award, twelve JUNO Awards, seven MuchMusic Video Awards, and have been inducted into Canada’s Walk of Fame (2007) and the Canadian Music Hall of Fame (2023). With more than 23 chart-topping singles and fans spanning the globe, Nickelback boasts more than twelve consecutive sold-out world tours, playing to well over 10 million diehard and adoring fans. 

For more information on Nickelback please visit:

Instagram | Twitter | Facebook | YouTube | TikTok | Website


About Trafalgar Releasing 

Trafalgar Releasing, the global leader in event cinema distribution, harnesses the power of cinema to bring fans together in more than 15,000 cinemas across 132 countries.  A subsidiary of Trafalgar Entertainment, Trafalgar Releasing’s operations include production, acquisition, marketing, and distribution of live or pre-recorded content to cinemas worldwide led by an international team based in the UK, US, and Germany. Featuring live concerts, music documentaries, world-class opera, award-winning theatre and more from leading names in entertainment such as Taylor Swift, Beyoncé, BTS, Metallica, Oasis, Coldplay, Billie Eilish, the Royal Opera House and others, Trafalgar Releasing has repeatedly shattered event cinema box office records, most recently with international distribution for TAYLOR SWIFT | THE ERAS TOUR, the highest-grossing concert film of all time. Information about Trafalgar Releasing can be found at www.trafalgar-releasing.com.   


About Gimme Sugar Productions 

Gimme Sugar is an award-winning, London-based audio and visual content production studio. Working across audio, social, digital, photography, film, and TV we create and produce world-class content from podcasts, TV commercials, audio programming, and digital marketing campaigns through to feature-length film and TV for global VOD platforms. We also provide music consultancy to some of the world’s biggest labels and tech brands. We love what we do, and we think it shows!


About Submarine Entertainment  

Submarine Entertainment is a hybrid sales, production and distribution company run by twin brothers and co-founders Dan Braun and Josh Braun. The company has been involved with the sale of six Academy Award winning documentaries: AMERICAN FACTORY, CITIZEN FOUR, 20 FEET FROM STARDOM, MAN ON WIRE, THE COVE and SEARCHING FOR SUGAR MAN. Submarine recently produced the 2023 Sundance competition documentary AUM: THE CULT AT THE END OF THE WORLD, the Emmy-nominated Netflix documentary series THE ANDY WARHOL DIARIES, the Hulu documentary THE JEWEL THIEF and the Showtime docuseries THE 12TH VICTIM. Other docuseries executive produced by Submarine include LENOX HILL, SONS OF SAM, EVIL GENIUS, THE KEEPERS, THE DEVIL NEXT DOOR and WILD WILD COUNTRY for which Submarine won the Emmy for best documentary series in 2018. Recent sales titles include THE ETERNAL MEMORY, FIRE OF LOVE, ALL THAT BREATHES, ALL THE BEAUTY AND THE BLOODSHED, MOONAGE DAYDREAM, GOODNIGHT OPPY, BILLIE EILISH: THE WORLD’S A LITTLE BLURRY among others.

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