Stiff Records announce official logo and slogan inspired range of merchandise for the first time ever

16th November 2021 0 By Jon Deaux

Records, one of the most important punk record labels ever, have announced a brand new range of official merchandise adorning their iconic logo and their now infamous slogans on a wide range of t-shirts, bags and pin-badges…

Stiff Logo Grey Marl Distress T-Shirt

A design classic, if we say so ourselves, the original Stiff Records logo on a melange grey t-shirt, made from 100% Organic Fairtrade Cotton

‘If It Ain’t Stiff…’ Black & White Raglan T-Shirt

The classic Stiff slogan from The World’s Most Flexible Record Label, printed on a white t-shirt with black contrast raglan sleeves, made from 100% ringspun combed cotton.

Stiff ‘Real Magic’ Black & White Ringer T-Shirt (availability TBC)

From the people who bought you ‘If It Means Everything To Everyone, It Must Be A Stiff’ comes another slogan that other labels can only dream of, printed on 100% Organic Combed Cotton.

‘If It Ain’t Stiff…’ Tie Dye T-Shirt

Bring out your inner hippie and / or raver with the classic Stiff Records slogan on a bespoke tie dye t-shirt, made from 100% Organic Combed Cotton.

Stiff Records Logo Tote Bag

Stand out from the crowd with this Stiff Records Logo Tote Bag, made from 100% Organic Combed Cotton. As we never get tired of saying, “Stiff Records: Bags of Style Since 1976.”

‘If It Ain’t Stiff…’ Black Mug (available late November)

The classic Stiff slogan from The World’s Most Flexible Record Label, printed on a black mug

Stiff Logo Pin Badge (available late November)

Be the envy of your friends with this 25mm Stiff Logo Pin Badge, hand crafted by machines and made from the finest enamel.

They are all available to buy on 19 November* from www.ifitaintstiff.com.

Stiff Records emerged on the UK music scene in 1976, driven by its innate Pop sensibility and an ability to spot commercial potential where the major multinational record companies feared to tread. The label’s debut single – Nick Lowe’s ‘So It Goes’ (STIFF BUY 1) – was released that August and was soon followed by the UK’s first Punk single, ‘New Rose’ by The Damned.

Within twelve months it had released classic debut singles by artists as diverse as Elvis Costello, Ian Dury, Wreckless Eric and The Adverts, as well as veterans like Motörhead and Max Wall. Stiff would go on to have big hits with Tracey Ullman, Lene Lovich, Rachel Sweet, Kirsty MacColl, Madness, The Pogues, Ten Pole Tudor, The Belle Stars, Dave Stewart with Barbara Gaskin, and Jona Lewie.

Billing itself as “The World’s Most Flexible Record Label”, Stiff had a reputation for provocative and witty marketing, with an appeal that extended beyond fans of the music. Other slogans included the now (in)famous “If It Ain’t Stiff, It Ain’t Worth a F*ck”, along with the vinyl referencing, “In ’78 everyone born in ’45 will be 33-1/3”, the self-mocking, “If they’re dead, we’ll sign them” and “When You Kill Time, You Murder Success”.